Marketing Mavericks
Marketing mavericks is a 3 round marketing event which requires the candidates to be creative, smart, and think on their feet.
Round 1: CASE STUDY
- Participants will be required to register online in teams consisting of three people, a week before chrysalis.
- Number of members per team can be a maximum of 3.
- The teams can download the case study from the link given below and submit the case report to our mail id on or before 23rd , Feb 2012 11:59:59 pm.
- Best 6 teams will be short listed and invited on campus on the day of chrysalis.
Round 2: ALL ABOUT ADS
The second round will be on campus. This round will be divided into two sub parts.
In the first 20 min of the round all teams will be shown three commercials and asked questions like:
-
What was the maker of the ad thinking?
-
What do you think this ad lacks?
-
What is the hidden message in this ad? Etc.
The next 20 minutes will be a round in which each team will be given an old print ad and asked to reposition the product in modern times with a new tagline, theme, concept etc. they will be given a sheet and crayons and they have to make a new print ad.
These two rounds will be judged on creativity, how distinguished the answers are, attractiveness, technicality and concepts. The cumulative score will result in 4 teams being shortlisted to the final round.
Round 3: FLAG YOUR PITCH
- The final round will have the shortlisted teams being asked to put up a creative pitch to promote the products that we provide them.
- The products will not be the regular ones but will be as wacky as durex mosquito coils, Marlboro cooking oil, playboy lipsticks, etc.
- Teams will be given half an hour to prepare their pitch and 10 minutes to present it. They will be judged on originality, creativity, presentation and content. Best team will be declared the winner.
For registrations and case report submission, please send an email with the following details.
1. Team name
2. Participant names
3. College.
4. E-mail ID.
5. Phone number.
To the following email id markitclub.liba@gmail.com
Prize Details :
1st Place – Rs. 10,000
2nd Place – Rs. 5,000
Important Dates:
20th Feb, 2012 – 1st Round begins
23rd Feb, 2012 – Results of 1st round
26th Feb, 2012 – 2nd Round
CONTACT DETAILS:
Anika Atwal – 9962207472
Mathews Cherickal – 9884971557
Mervin Sebastin – 9840646002
or Mail us @ markitclub.liba@gmail.com